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With over brands, 25 styles of cooking, art and events, style advice and hands-free shopping, Westfield is as much a meeting hub as a place to shop and eat.
We got magazine and journalists on-board to convince these mall-rejecters that Westfield deserved their time and money.
The cages themselves became roadside attractions wherever they were placed. Since the chosen highway is highly congested, it was inevitable they would be seen.
Many times drivers stopped to admire them, while others simply parked their cars to see how they worked from up close. It is calculated that close to 3,, cars data from the Costa Rican Ministry of Transportation passed along the road while the messages were in place.
Mechanically activated silhouettes were built that imitated the real movements of various wild animals when they are in captivity. Reduce wild animals in captivity through a campaign that raised awareness of the problem, targeting an especially sensitive group of people who vacation outside the city and bring back the young of wild species.
The chosen target is people who leave the city by car and go to areas where they capture or buy these species. The insight is that usually people who raise wild animals in captivity think the animals are happy living this way.
For the client this meant making a highly directed effort at an extremely sensitive group. In a matter of hours, there were over posts in 25 countries on the Internet.
It reached major Brazilian and Argentinian football news, but also the cover of the biggest Hungarian newspaper and Chinese TV. It was the symbol of the EuroCup, welcoming over 4 million visitors a year.
Ts 1 goalkeeper, Petr Cech, with 8 arms spinning along the Prater ferris wheel. It was no megaposter, but rather idea, media and audience interacting, an unbeatable goalkeeper you could take a ride with.
Ts target. T DIWD , therefore the media strategy had to deliver the brand philosophy in two ways: 1.
We kicked off with a series of unbranded communications to launch the concept of DIWD though large format outdoor, cryptic TV spots and optimised search driving the audience to the DIWD blog with a diary of a skydive.
Unbranded print and TV ads, with skydiving cues, alluded to an event taking place on TV at 8. Ts 3 series.
From proprietary Honda research, we knew that desirability, rather than rationality, was the most influential factor on sales in this specific automotive sector.
Ts are known for being reliable, well built and efficient, NOT desirable. To drive sales in this sector, we had to make the Accord appeal to the heart, not just the head.
They are ambitiously aspirational, with the emphasis on ambitious. Rather than fantasizing about their goals in life, they are not afraid of hard work and effort to get their desired results.
They need to be challenged and rewarded for their hard work and effort. Runners around the globe came together, both physically and virtually, to challenge and inspire each other.
Ts lead digital agency, we connected people to the race in the digital space and beyond. We created a digital platform which included registration, race and concert information.
We developed tools to let users find and challenge other runners; utilities that helped people raise money for charity; media players with access to proprietary music mixes; video content featuring athletes and artists, housed on its own YouTube channel.
And on race day, we made results available as they came in. Working with partner agencies, we also created concepts for on-site experiences like video booths and off-line ideas such as a commemorative book in which users could submit photos of their experience.
Insights, Strategy and the Idea: In the unifying spirit of the Beijing Olympics, Nike wanted to create a historic event that would bring the entire world together, inspiring its active community of avid runners as well as inviting new runners to the sport.
Ts had a staggering 13 million hits on Youtube, and counting. Ts the 12th most all-time viewed in the Entertainment category Youtube UK. There are 44 facebook groups, the largest with 4, members.
Ts 2nd most subscribed channel ever. Ts the most viewed commercial in the last days on ViralVideoChart. Creative Execution: At 11am on 15th January a single commuter started dancing.
Moments later hundreds more joined in, including hundreds of genuine members of the public. Ts commuter routine was broken as everybody there enjoyed a moment worth sharing.
Td seen with calls, texts, photos and videos. Ts own right. It was covered on national TV news, national press, radio phone-ins and blogs.
The dance aired 36 hours later, in a full length peak ad break. Ts YouTube channel. It was spontaneously shared around the world. Insights, Strategy and the Idea: Many people distrust mobile operators.
They resent having to take out 12 to 18 month contracts that feel unfair and restrictive. And then watch better offers stream onto the market.
To make matters worse, the nation was in the depths of winter and recession, making many people sensitive about corporate insincerity and dishonesty.
In this climate, T-Mobile had to launch a new campaign. One that people could believe in and trust. One that would make people feel good about the brand.
Ts for Sharing. By doing so, we had to add another k customers. We decided to create a live event so memorable that people just had to share it.
Ts largest print media. The message spread quickly and within 48 hours, thousands of people had already signed the online petition against slavery.
The eBay campaign generated countless media contacts on the internet. Thousands of news portals, including Spiegel.
The topic was discussed in over a hundred blogs. Ts initiative will be launched in Switzerland to protect women against human trafficking.
Creative Execution: With the help of Amnesty activists, we launched an overnight offensive, planned to the last detail.
We used eBay to get our message across: In hundreds of live auctions, we offered women for sale. The message was always put into context of the respective product category.
Ts true meaning and realized how shockingly easy it is to buy a woman these days. Insights, Strategy and the Idea: Every year, an estimated 2 million women and young girls are victims of trafficking.
The tragic fact is that it is now possible for virtually anyone to buy a woman. Ts task is to bring to our attention this outrageous violation of human rights.
Ts largest auction platform. Creative Execution: Using a unique technology, we created an innovative banner which opened up on top of the comments and allowed surfers to white out the dirty words in the comments with toothpaste strips.
After the cleaning the following message appeared: Colgate Total Professional Clean- keeps your mouth clean. Actually, the banners not only allowed surfers to clean the comments; In addition, the Colgate's toothpaste strips, which appeared in the talkbacks' headlines acted as teasers and attracted other surfers to open the comments.
As more comments were cleaned, more teasers were created and thus the surfers' activity widened our promotion. They asked us to emphasize the deep cleaning qualities of the toothpaste and to find a unique and special way to promote it.
Internet comments talkbacks have become a part of the surfing culture all over the world and in our country millions of them are written each day.
Often these comments include inappropriate and offensive words. Based on this insight we decided to help surfers avoid these words- we enabled them to clean up the comments!
Ts brilliant. So, I mean, how cool is that? The wap site had 75, hits in the first week. Directions to the wap site and application feature on over 50 million cans.
The viral has already had , views. These figures will be updated on 1st may Creative Execution: Fanta Stealth Sound System - a mobile application that utilises high frequency sounds to allow teens to communicate without adults listening in.
The application lives on a Fanta branded wap site. On-pack labelling and a viral film were created to drive teens to the wap site and download the application.
In-store radio was also used to drive teens to purchase Fanta and engage with the on-pack messaging. Insights, Strategy and the Idea: Teens are fundamentally important to Fanta.
Mobile phones are vitally important to teens. T, but also gave teens something they need. Tre in a state of constant communication.
They want to talk freely, without adults listening in. Ts a little known fact that teens can hear higher pitch frequencies than adults.
In some parts of the UK these frequencies are used against them as ultrasonic alarms, to deter them from public spaces.
Tt hear. It averaged 3. The campaign garnered a record number of widget and application downloads, and thousands of hits and friends on CW community pages.
We exceeded expectations with a total of 30, participants, total opt-ins and total IVR calls. Ts pivotal moments.
Once viewers opted in, they received texts that synched up with dialogue happening on-air. Ts eponymous character. Ts Dart for Advertisers to provide third-party visibility into the performance of the mobile web campaign.
Ts a lifestyle. Ts characters. There was only one communication method sure to generate instant response and buzz: cellphones.
Our media-first mobile idea engaged the audience and drove live-interaction during the show. We got the attention of thousands of persons, in only 2 weeks after launch.
Numerous newspapers and blogs spread the message. And the campaign is still running Ts most used video sharing website, GarageTV, we turned what seemed a normal internet video into an interactive experience.
On the website www. Their friend receives an e-mail with a link suggestion to what seems a typical internet movie. Tt know, is that he is playing the main part in it.
When he is watching the video, his cellphone starts ringing. If he picks up, he generates an accident in the viral movie.
Insights, Strategy and the Idea: Calling and driving is responsible for more and more accidents a year in Belgium. Tt seem like something harmful.
We wanted people to experience the direct consequences of their actions. An accident is always unexpected, therefore we choose an unexpected way to communicate our message.
You have totally delivered on these objectives, with seamless integration and outstanding results Ts top ten favourite songs of all time.
We released a clue on Australian Idol each week to help our audience solve the puzzle and another in NW magazine. There was also the opportunity to receive the clues direct to your mobile.
T promotion was brought to life on the show and each of the Idols told us what they thought the number one song would be.
They also discussed their personal favourites on the website. Sister Anna Rademacher. Heinz-Werner Jeschkowski.
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Liste B. Limitatio beachten. European Nephrology. Ketteler M et al.Confirmation Scientific contributions oral presentations and posters will be reviewed and confirmed by e-mail by beginning of October, Ts magazines carried editorial features and reader polls. Ts YouTube channel. We are proud to invite you to the 46th annual meeting of the Beste Spielothek in Maresberg finden Society of Nephrology. Limitatio beachten. Ursula Kuhnt. Free Coins Slotomania Westphal Frau Liebling.
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